Fortune Permanent Magnets
Grassi Trade is Fortune’s European partner for the distribution and technical support of high-performance permanent magnets. We act as a local reference point for European companies seeking a reliable, stable, and compliant supply chain for advanced magnetic materials.
Through our partnership with Fortune — a high-tech manufacturer specialized in sintered NdFeB magnets and advanced magnetic application solutions — we provide a complete ecosystem integrating manufacturing, commercial support, and logistics management.
Expertise in Heavy Rare Earth-Free Solutions
One of the key strengths of the collaboration between Grassi Trade and Fortune is the development of permanent magnets optimized without the use of HREs (Heavy Rare Earths).
This technology makes it possible to:
- reduce dependence on critical raw materials subject to geopolitical restrictions;
- improve supply chain stability;
- optimize procurement costs;
- offer more sustainable and competitive solutions;
- support industrial projects aligned with the latest European strategies on critical raw materials.
Fortune has developed advanced expertise in magnetic design optimization, magnetic circuit engineering, and motor structure development, enabling the use of low-HRE or HRE-free magnets even in high-performance applications.
Technical Support and Application Development
Grassi Trade and Fortune support European customers throughout every stage of the project, including:
- magnetic material selection;
- electromagnetic simulation;
- magnetization optimization;
- magnetic assembly design;
- custom solution development;
- technological alternatives in the presence of export restrictions.
Main application sectors include:
- industrial electric motors;
- automotive and e-mobility;
- industrial automation;
- servo motors;
- advanced electronics;
- transportation and high-efficiency systems;
- customized magnetic components.
Advanced Manufacturing and Certified Quality
Fortune operates with an annual production capacity exceeding 10,000 tons and a fully digitalized manufacturing system based on Industry 4.0 principles.
The company integrates:
- automated production lines;
- intelligent quality control systems;
- CNAS-certified laboratories;
- MES systems;
- advanced simulation technologies;
- sustainable and environmentally responsible manufacturing processes.
Continuous research and development activities enable Fortune to provide a complete portfolio of magnetic materials and high-value application solutions.
European Logistics and Reduced Lead Times
Grassi Trade provides dedicated logistics services for the European market, designed to significantly reduce delivery times and operational complexities related to imports.
Through local supply chain management, we are able to:
- avoid long international shipping lead times;
- reduce delays caused by customs procedures;
- improve customers’ production continuity;
- ensure greater supply flexibility;
- simplify administrative and documentation processes.
This approach enables European companies to access strategic magnetic materials quickly, supported by a responsive and technically competent local partner.
In addition, Fortune obtained Advanced AEO (Authorized Economic Operator) certification this year, ensuring faster and more efficient customs procedures, smoother export operations, and quicker response times to customer requirements.
Sustainable Manufacturing and Green Certifications
Fortune adopts a manufacturing model focused on environmental sustainability and innovation in magnetic material recovery processes. The company has developed a “short-cycle” recycling system that significantly reduces the number of production stages compared to traditional rare earth recovery processes, lowering energy consumption, environmental impact, and chemical usage.
This approach enables the production of high-performance permanent magnets through more efficient and sustainable processes, aligned with the requirements of leading international companies focused on recycled materials and responsible supply chains.
Fortune’s environmental commitment has been recognized through several important certifications and awards within the Chinese industrial sector, including:
- recognition as a “National Green Factory”;
- selection among the “Green Design Demonstration Enterprises”;
- implementation of highly efficient and digitalized manufacturing systems.
Fortune has also implemented an environmental management system compliant with ISO 14001 standards, integrating innovative manufacturing processes focused on sustainability.
Thanks to this approach, the company has developed an advanced green manufacturing system that not only guarantees high-performance permanent magnetic materials, but also demonstrates a long-term commitment to environmental protection, resource optimization, and the development of a sustainable supply chain aligned with the most stringent environmental regulations and growing global responsible sourcing requirements.
Thanks to this industrial vision, Grassi Trade can provide the European market with advanced magnetic solutions that combine technical performance, supply chain security, and a concrete commitment to sustainability.
